We exist to create inspiring and engaging shopping experiences.

 

We don’t like more of the same, uniformity on and offline, incremental over the revolutionary.

We won’t accept having technical constraints as a barrier.

 

We do put surprising and tickling the customer as central to our ethos.

 

8views we care about

 

1. Social Shopping

Gone are the days when you had to ask the shopkeeper to hand you something from behind the counter. Customers, suppliers and retailers can all be discovering great products together.

 

2. Conversation

Buying and selling should be about talking with real people, not anonymous machines.

 

3. Respect

We respect you and your privacy. How much you want to take part or hear from us; you decide.

 

4. Loving the product not the SKU

We sell the things we love – and can share our passion about them. We don’t choose things to sell because they come with a handy catalogue we can just put up online.

 

5. Not using technology for technology’s sake

We believe the best uses of technology should be people focused and simple, they should also be imaginative – we love dreaming up things that make a difference, especially those that look like they might be impossible!

 

6. Stories

Your experience of shopping with one of our brands should be so good that you cannot help but tell other people what happened.

 

7. Independence

We’re the irreverent and independent choice, and we’re also standing up for some of our fellow independents – the little shops that have more heart than all of a big chain.

 

8. The R8 People

Our people want to be a part of something different – their mad ideas and crazy thinking is central to all we do. (We want to make their dreams of change come true too.)